South Beach became a household name during the 1950s and 1960s. It was known as “The Playground of America” and attracted visitors from all over including Hollywood stars, musicians, politicians, and athletes.
In order to maintain this glory Miami Beach city officials created zoning ordinances in the 1970’s that regulated building height which allowed for more ground-level shops with upper floor apartments so people could walk around and mingle at street level rather than being confined to high rise apartments.
In the 1990s, South Beach became a magnet for media and celebrities with many of them purchasing houses in the area to enjoy its tropical climate year-round. Today it has become one of Miami’s top tourist destinations because people from all over want to experience this “miracle mile” that is ever-changing, as new shops are opening up constantly while past establishments are being replaced by larger shopping centers or more luxurious hotels.